I was checking out some information on hydroponics on the web. We had talked about the hydroponic business earlier . The author, I don't remember his name, was recommending that hydroponic shops think about changing their names to "garden centers". It would convey a different image than "hydro-shop". It interesting because we have been discussing whether the term "garden center" was mis-understood by the younger generations, and whether we needed to change our image by calling ourselves something besides "garden centers".
Sometimes in our efforts to appear relevant to generation x and y we make changes we think will help. Apparently the hydroponic crowd, which is full of generation x and y thinks the term "garden center" would help their part of the horticultural businesses be better understood.