I came across this post on e-newsletters at Katyâ€™s â€œGetting to the Point Blogâ€. I thought it timely as I had been thinking about taking our twice monthly e-newsletter and making it a shorter version, but send it weekly.
What I take away from the post is the idea of a â€œstoryâ€ with each e-newsletter. I think this â€œtelling of a storyâ€ fits in perfectly with our goal of a starting and nurturing a conversation with the consumer. The small garden center can be a great story teller. Our everyday experiences are stories waiting to be told
Our customers have stories to tell too. How about putting the customerâ€™s story in the newsletter? People love to read reviews and hear â€œstoriesâ€ from other consumers about businesses. Sounds like a good way to actively involve the customer in â€œspreading the wordâ€.